Vorsprung – coming from Audi’s slogan ‘vorsprung durch technik, which translates as ‘lead by technology‘ – becomes the new range-topping trim level for the A5 range, as well as on the Q5 SUV and A7 Sportback. The trim is already offered on the Q7 and Q8, which are Audi’s largest SUVs.
The German phrase ‘vorsprung durch technik’ is usually translated into English as ‘progress through technology‘. A literal translation would be ‘advancement through technology’. There’s no single English word which is an exact equivalent of ‘vorsprung’ – ‘to leap ahead’ comes close.
What does Audi’s slogan mean?
Audi’s slogan is Vorsprung durch Technik, meaning “Being Ahead through Technology“.
What does Vorst sprung Technik?
Despite scepticism that using a German slogan that roughly translates as “advancement through technology” would work, Hegarty went with his gut feeling and the strapline is now one of the most famous and long-running in advertising.
What does vorsprung mean in Audi? – Related Questions
How do you pronounce vorsprung?
Who gave the slogan of Audi?
A brief history of ‘Vorsprung durch Technik’
BBH founder Sir John Hegarty is reported to have come up with the famous tagline after a visit to a German Audi factory in 1982. It roughly translates to “progress through technology” and has become one of the most famous advertising slogans during its 30+ year run.
Is Audi German?
Audi remains one of the top German auto manufacturers, but who owns Audi? As a subsidiary of the Volkswagen Group, Audi has remained true to its German roots and continued to produce premium vehicles that wow with their luxe features and impressive performance.
When was Audi founded?
July 16, 1909, Zwickau, Germany
Audi / Founded
What does Audi mean in German?
AUDI AG is a German company that produces cars under the Audi brand. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!” Audi is headquartered in Ingolstadt, Germany.
Why is the Audi logo 4 rings?
Four rings – four brands
Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG. The company Wanderer originated as a bicycle repair shop.
You can expect a properly driven and maintained Audi to last 150,000-200,000 miles or 10 to 13 years. In general, Audis are known for their Quattro all-wheel-drive system, technology, style, performance, and well-crafted interiors.
Is Volkswagen better than Audi?
They have similar price tags and dimensions but excel in different categories. The Audi gets slightly better mileage and better torque, but the Volkswagen pulls ahead with more passenger space, a better automatic transmission, and a more powerful engine.
What’s the most reliable German car brand?
1. Volkswagen. Volkswagen is the flagship brand for the Volkswagen Group and is considered to be one of the most reliable brands on the global market.
Which is more comfortable Audi or BMW?
BMW often edges out Audi in handling, with their cars designed to offer the “ultimate driving experience.” Audi cars are slightly less agile than BMW because their overall stiffer suspension systems maximize a smooth, comfortable ride. For reliability, BMW consistently ranks higher.
Do Audi use VW engines?
So, while Audi got the VR6 engine, Volkswagen made use of Audi’s 4.2-liter V8. In Audis, it’s found in the 2004-2009 S4, the 2008-2012 S5 Coupe, the 2002-2012 A8, the 2010-2014 Q7, the 2005-2010 A6, the 2006-2014 R8, as well as the 2007-2008 and 2013-2014 RS 4.
Are Audis just fancy Volkswagens?
Audi is one of VW’s luxury brands and operates with some independence from its parent from a head office in Ingolstadt, Germany.
Is Audi a high end Volkswagen?
Audi manufactures luxury cars under the Volkswagen Group.
In the big Audi saloon, this engine will have a power output of 450 Bhp at 7000 rpm with a 540Nm at 3500 rpm, this is more than enough to urge this four door car to very high speeds, but in typical German tradition, the top speed is limited to 250 Km/h (155 Mph).