In 1909, the first example of the Ford logo we know today emerged. This wordmark logo featured only the word “Ford” in an imitation of Henry Ford’s handwriting. The script lettering features an elongated “D” similar to the style of the font in “Coca Cola”.
Why is the Ford logo an oval?
The oval that was added was first used in 1907 by British agents Perry, Thornton, and Schreiber-predecessors of the original Ford Motor Company Limited of Great Britain. This oval presented Ford as being the “hallmark for reliability and economy“.
Why does Ford use blue in their logo?
The use of blue color in the Ford logo symbolizes strength, excellence and grace of the company, whereas the white color depicts nobility, elegance and purity.