Who is the target market for Audi?

The target market of Audi is the affluent class of modern urban consumers. Among Audi’s consumers are highly educated, tech-savvy and modern consumers who appreciate style and quality as well as performance and rider safety. Audi makes premium cars and targets the higher end segment of the market.

What are Audi drivers?

The Audi driver – attractive and audacious

The driver is more playful than Mercedes and BMW drivers – he is also seen less determined and less arrogant. By trend, he is younger and less wealthy but has more sex appeal than a Mercedes driver.

Why do people like Audis?

Owners describe their cars as attractive, appealing, classically good looking. Even older Audis have a look and feel that isn’t dated. Interiors and exteriors invite a second look. Because the Audi brand has one of the largest line-up of models, shoppers can choose from a wide array of looks, sizes and features.

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Who is the target market for Audi? – Related Questions

What does driving an Audi say about you?

Audi. If you’re in a relationship with an Audi driver, prepare to be swept off your feet as they’re known for being leaders and doing spontaneous things. However, this also turns them into hyperactive sods at times, as well as being a bit grumpy.

Is Audi or BMW better?

Audi pull ahead when it comes to styling and tech, but BMW offer a smoother, sportier driving experience. Both brands rank highly when it comes to safety features, but Audi has poorer reliability ratings by a margin.

What’s so special about an Audi?

Lighter, better performing materials ensure that Audi cars move swifter, quicker, and just as durably as the competition. Audi MMI® lets you manage your entire car with ease. Control navigation, entertainment, interior features and ride dynamics on select models with style and elegance.

What is so great about an Audi?

Dependable & Reliable Vehicles

Audis are always dependable and reliable on the road. This isn’t a cheap automobile. We are talking about an expensive car that is going to last you the distance and is not going to cost you in repairs – because you don’t need that many!

What type of people buy Audi cars?

In the U.S. young professionals are a key demographic for Audi. In 2014 Audi’s U.S. CEO Scott Keogh told Forbes that 50% of their sales were to Gen X and Gen Y age customers.

What car color is attractive to a girl?

After orange, men prefer brown (9.8 percent more than women) and yellow (6.3 percent more than women) on their cars. The study also found women are 11.2 percent more likely to prefer gold-colored cars than men. After gold, women prefer silver (7.1 percent more than men) followed by beige (5.6 percent more than men).

What kind of person drives a Porsche?

A Porsche lover is someone who is or wants to be successful. They are often quite intellectual car owners who tend to like to do fixes and improvements to their own car. A Porsche owner loves the sex appeal his car gives him and finds nothing better than getting a cheeky glance as they drive down the street.

What car color is most attractive?

Most attractive people drive black, white, and red cars

A further 25-percent voted white, while 24-percent voted red. The rest dispersed among blue, silver, gray, and other non-specified colors.

What is the classiest car color?

While gold far outranks silver in terms of price per troy ounce on the precious metals market, when it comes to luxury car colors, silver reigns supreme. For the second year in a row, silver has surpassed white to become the paint color of choice on luxury cars and trucks sold in North America.

What car are girls most attracted to?

Here’s the vehicle types women find most attractive among male drivers:
  • Pickup trucks: 32 percent.
  • Sports cars: 27 percent.
  • SUVs: 16 percent.
  • Sedans: 11 percent.
  • Hybrid or electric: 9 percent.
  • UPS truck: 4 percent.
  • Minivans: 2 percent.
  • Mail trucks: 1 percent.

What color car holds value best?

According to the iSeeCars report, yellow is the most valuable colors among convertibles and SUVs, while orange does it for coupes, beige is best for pickup trucks, and purple, being among the rarest of colors in any segment, boosts the value of sedans the most.

What driving a red car says about you?

Red. If you own a red car, Smith says, you’re likely a magnetic person. “You love attention, which for you isn’t hard to get,” she says. “Your energetic personality attracts others, and your drive to achieve your goals makes them stick around because it motivates them to do the same.”

Do girls like guys with a nice car?

It’s Official – Your Car Makes You More Attractive.

Having a nice car can change you from a 4/10 to an 8/10 according to a recent survey. 72% of women hate a messy car. 71% of women don’t care what spec your car is. 91% of women want a man who’s a good driver.

What is the hottest car for a guy to drive?

Sexiest Cars for Men: Our Runners-Up
  • Honda Civic & Honda Civic RS (2017)
  • Mazda MX-5 RF (2016)
  • Hyundai Genesis Coupe (2017)
  • Lexus IS (2017)
  • Kia Sportage (2017)
  • Toyota Fortuner (2017)

About the author

Website | My latest articles

William Getty lives and breathes cars. He started driving cars as a 12 year old on the racetrack with his dad. Since then cars has always been a big part of Williams life.

In his garage you can find his beloved 2005 Ford Mustang, as well as a 2020 Audi A3.

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